Why Use Social Media to Promote and Grow your Business?

Because quite frankly, if you don’t, you’ll be missing out on potential customers!!! AND… if you are not using social media to promote your brand, you can bet your competition is!

A few of the big myths circulating around the business world such as: “social media is just a fad and won’t be around long,” “it’s just something that kids use to talk to each other online,” and “social media doesn’t work for brick and mortar businesses,” continue to be debunked as the use of social media for business grows.

We know that some larger companies realized the potential for the use of social media to enhance their advertising some time ago. For instance, if you watch television advertising, more and more often you will now see somewhere in their ad the phrases: “follow us on Twitter” or “look for us on Facebook.” This is proof that while still using some traditional methods to promote themselves, these companies have realized how powerful these social media sites are for building followers of their product or service and for enhancing their advertising campaign.

The facts are that social media has revolutionized traditional marketing, and if you are not using some form of social media as part of you marketing plan, you are missing out on potential business.

While using social media platforms has indeed allowed people to connect personally on many different sites, many of these also have the ability to be used very effectively to promote a business. The critical issue here is using the correct social media platforms for your business, and using them correctly! By hiring a Social Media Management company, you will have a professional guiding you through this amazing landscape, so that you can avoid being overwhelmed and can achieve your goals.

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QR Marketing Extends to Business Cards

By THOMAS GRANT

Today’s most important marketing trends – social media, search engine optimization and email, among others – have allowed small businesses to compete with large companies on a level previously thought impossible.

No longer does a massive advertising budget that determines market share, as effective social media, backlinking and search engine strategies can deliver unrivalled brand exposure for almost no cost.

However, small businesses are beginning to embrace a new marketing innovation that has the power to bridge the gap between the print and online worlds: quick-response codes.

In fact, last week, Mobio reported a 1,200 percent surge in QR barcode scans from July to December of 2010.

While these small devices can be printed and scanned on a range of materials including t-shirts, billboards and product labels, it is the use of them on business cards that has many professionals excited.

For example, the Korean tech firm Youhost announced this week that it has developed a QR product that provides a link to a professional’s homepage when his or her business card is scanned.

“Youhost expects QR business cards will gain wide popularity as it eliminates the need to exchange business cards or contact information, and goes a step further to provide a link to the person’s mobile homepage,” writes Jang Gil-su for Electronic Times Internet.