Featured Article: Are You MobileYet?

Hi there, Kim Bresden here from White Sands Pro Media and I’d like to ask you a question….

Are you Mobile yet? Your business that is… because your customers are looking for your products and services on their mobile devices right now! By “mobile devices” I mean a smartphone or tablet.

Technology is moving us towards being completely untethered from our p.c.’s at an increasingly speedy rate, so fast, that event those of us in the industry are having to run to keep up. I heard a statistic recently predicting that by the end of this year, there will be more mobile devices on the planet than there are people! This is surprising in and of itself, but the really surprising part of the prediction, is that is was originally thought that this wouldn’t happen until the end of 2015. So this means that we are essentially three years ahead of a recently predicted trend that is kind of mind blowing when you think about it.

Along with this increase in readily available technology comes differing consumer behavior, and if your business is not prepared, you will lose prospective customers and not even know it!

I’m going to share a couple more statistics with you here to further illustrate how important it is for your business to have a mobile presence and also that not just any mobile presence will do the job. How your sites information displays on mobile devices is critically important as to whether or not prospects will use your site or move on to another one that is easier for them to see and navigate. That means leaving you and going to your competition!!!!

There was more than a 2,000% increase in mobile ready web sites between 2008 & 2010, and “ready” is the operative term here. We are two years past this statistic and the numbers have only grown since then as consumers become more comfortable searching with mobile devices.

A couple of more stats that you should be aware of:

  • 82% of consumers have used mobile phones in a store to research a purchase
  • 45% of users check their mobile devices first thing in the morning
  • 1/3 of mobile searches have local intent

These are just a few of many statistics that I could share with you here that show how local search is changing to mobile and why you need to be ready to stay ahead of your competitors.

While there are a number of technical things that have to be dealt with to ensure your website is easily read and navigational on a mobile device, the message that you wish to send via mobile is important as well. Whether you have a brick and mortar location, or are a service based business, reaching out to your customers and prospects on their mobile devices is important now and will become increasingly important to the health of your business in the future.

Kim Bresden is the founder and CEO of White Sands Pro Media, based in Napa, California.

Why your business should be incorporating Mobile Marketing strategies into your marketing plan

By Kim Bresden, CEO & Founder of White Sands Pro Media

There are a number of reasons why your business should be incorporating Mobile Marketing strategies into your marketing plan…

  • ► 91% of Americans have mobile phones
  • ► Over 20% of those (around 45 million people) have Internet capability
  • ► Over 152 BILLION mobile text messages are sent each and every month
  • ► 90% of text messages are opened and read within one minute of being received (compare that to how you treat the emails in your inbox…)

Mobile marketing gives you the ability to reach your customers wherever they are ( with their permission, of course).

Analysts predict that by 2015, 51% of traffic to websites will come from mobile devices rather than from personal computers, 51%!

68% of consumers visit merchants after they search for them on mobile devices, and 53% of them purchase after searching.

These are just a sampling of statistics that should help you understand that you to be including mobile marketing as one of the tools supporting your business and its continued growth.

If you think that YOUR business is DIFFERENT, and that mobile won’t work for you, be content to get left behind. These numbers are growing daily and the trend is continuing upward.

After all, what 3 things does everyone take with them when they leave the house?

  • 1. Wallet / purse
  • 2. Keys
  • 3. PHONE!!!

If you are not sure how to incorporate mobile strategies into your business, contact us and we’ll help you embrace the future! Don’t worry, it’ll be fun, and profitable…

To see a demonstration, visit our mobile marketing website at www.MobileMarketingNapa.com

Learn More About Cute Mobile Phones

Since the 1980s, mobile phones has transformed from an costly item used by business types to a really popular communications device that’s used by much of the population. in actual fact, these days, mobile phones outnumber land-line telephones in plenty countries.

Mobile phones were born whena number of users of mobile radio, known as the mobileers, popularised the use of mobile phone technology. Mobile phones were originally installed in vehicles permanently, but later versions of the radio, which were named transportables, could also be carried, which meant that they could be used as a mobile or as moveable two-way radio. during the early 1940s, Motorola developed a two-way radio in a rucksack, the walkie-talkie, and this was widely regarded as one of the first mobiles.

The first generation of mobile telephones are often referred to as 1G. These mobile telephones are the analog items that were introduced in the 1980s and continued until being replaced by 2G mobile telephones, which ran on digital networks. in fact, even though 1G and 2G systems use digital signaling to connect the radio towers to the phone network, the voice during a phone call encoded to digital signalling in 2g while voices on 1G telephones aren’t.

Second generation (2-g) mobile phones first appeared in the nineties. Unlike 1g phones that were analog, 2-g phones use digital signals to provide voice services and for sms text messaging and wap.

A number of the advantages of 2g phones are that they use lower powered radio signals, which need less battery power. This means that phones last longer between charges, so batteries – and therefore the telephones themselves – can be made tinier. as well as this, 2g phones offer more privacy. Indeed, digital phone calls are a lot harder to eavesdrop on than 1-g phone calls.

The term 2.5G is used to describe the phone technology that is post 2-g, but not quite 3g. However, while the terms 2-g and 3g are officially defined, the term 2.5G is not. in actual fact, this term was invented for marketing only.

The first pre-commercial 3-g mobile phone network was launched in japan in may 2001. 3-g was later commercially released in Japan on october, 1 2001.

3-g is the third generation of mobile phone standards and technology, which is the successor to 2g technology. the arrival of 3g technologies enabled network operators including orange to give their users a wider range of more advanced services. This includes wireless internet, in addition to high-tech video calls.

Despite the success of 3g, there’s also been some complaints about it. These include criticism over the expense of 3-g phones, a lack of network coverage because it’s still a relatively new service and the amount of power that 3g phones use.

After 3g, we can look forward to the birth of 4g technology, which promises to be the finest & most sophisticated mobile telephone technology to date.

Thank you for reading our article about the invention of mobile phones. as you’ve probably guessed by now, the mobile telephone has come a long way since it was initially launched & chances are, it will be developed even further.

Maria Literral

QR Marketing Extends to Business Cards

By THOMAS GRANT

Today’s most important marketing trends – social media, search engine optimization and email, among others – have allowed small businesses to compete with large companies on a level previously thought impossible.

No longer does a massive advertising budget that determines market share, as effective social media, backlinking and search engine strategies can deliver unrivalled brand exposure for almost no cost.

However, small businesses are beginning to embrace a new marketing innovation that has the power to bridge the gap between the print and online worlds: quick-response codes.

In fact, last week, Mobio reported a 1,200 percent surge in QR barcode scans from July to December of 2010.

While these small devices can be printed and scanned on a range of materials including t-shirts, billboards and product labels, it is the use of them on business cards that has many professionals excited.

For example, the Korean tech firm Youhost announced this week that it has developed a QR product that provides a link to a professional’s homepage when his or her business card is scanned.

“Youhost expects QR business cards will gain wide popularity as it eliminates the need to exchange business cards or contact information, and goes a step further to provide a link to the person’s mobile homepage,” writes Jang Gil-su for Electronic Times Internet.