Social Media Marketing Training- The Two Things That Everyone is Looking For in Social Media

When you think about it, there are only 2 things that people are looking for in Social Media. It does not matter if you are in real estate, mortgage banking, insurance, or even in marketing of some type. People are always looking for something.

You just need to make sure that you know what those things are.

Most people in the Social Media arena are progressive thinkers and progressive people. Most are ahead of the curve in the web 2.0 world, and most have a focus of being ahead of the pack. The early adopters of Social Media, which I am one, started on the Social media scene 5 years ago. There as not much there, but what was there, was used as best as it could be used.

People then, and people now, are still the same. They always will be. But in the Social media arena, they are looking for 2 things that will help them.

Help them feel better about whom they are. Help them feel better about what they do. And help them feel better about where their life is going. All people are in some way looking for that forward focus. That is why in the social scene, there are 2 things people seem to be seeking more than anything.

Only two.


Most people in Web 2.0 ville are looking for Connection. They want to connect with people, information, new ideas, new trainings, new events, new groups, new videos, but whatever they are looking for, they want to CONNECT.

Connection is part of the culture we grew up in. People in real estate understand the person want to feel emotionally connected to a house before they purchase it. People want to feel connected to a car before they decide to buy it. And people want to feel connected to something before they start building that bridge of trust with you. You must make an effort to connect in a way that they will respond to in social media.

IN Social Media Marketing, Connection is NOT Correction as so many people think. They are NOT looking to be told that their life is not any good, or is lacking. They are not looking to be told their home is too small for them. They want to Connect to something or someone that will make them feel better about themselves and where their life is headed. You do that in conversations on twitter, facebook, myspace, orkut, moli, LinkedIn, and the like.

They want to feel GOOD about a conversation with you, no matter the social network. They want to feel FOCUSED ON and Tied into a conversation that will help them feel more a part of something that can increase and enlarge their life and future.

CONNECTING with people is simply reaching out and taking their hand over the internet and letting them feel PLUGGED IN to something and someone that can help you connect to new possibilities and to new destinies.

THAT is simple and the truth. Keep the Connection authentic and real, and they will listen to what your conversation is about and start drawing closer to you and your message.

2) Elevation.

People want to feel like they are being lifted higher in their life. They want to feel like their life is going somewhere and means something. We all do. We all are looking for that special feeling that we are special, and as trite as that sounds, it is the truth.

What can you do to create that feeling that they truly believe they are walking on air?

Life them up by noticing something g they said that has helped you.

Compliment them.

Give them a kind remark about their efforts in what they are doing in Social Media.

Ask questions they might know the answer to show you appreciate their knowledge..

Send them new ideas on their passion.

Notice something about their conversation that you can totally appreciate and let them know about it.

Empower them with encouragement.

Thank them for learning something from them.


It will make them glad they talked to you in Social Media. And they will remember you the next message, tweet, or conversation. They will move from the Awareness stage, to the Appreciation stage in Social Media.

As a realtor, you will see that they can start to trust you, and even start referring possible clients to you as people they know are moving out or into – your area.

Remember- it is NOT what you said. But how you made them feel by Connecting with them and Elevating their hope and future in the Social media Marketing arena.


Doug Firebaugh

Facebook’s New Privacy Settings And Two Other Stories You Need to Know

Welcome to this morning’s edition of ‘First To Know,’ a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting stories.

Facebook Pushes New Privacy Settings

Facebook has started pushing its new privacy settings, which are showing to users that are logging into their profiles. The most important change is the shortcut to the privacy menu, which now appears in the main toolbar on the top of Facebook.

Furthermore, it is now easier for users to set individual settings and check who can access their photos and various other data inside their profiles.

Google Indoor Imagery Comes to Search Results

Google has started adding links to its indoor Street View imagery next to relevant search results. To see the images, click on the “See Inside” button, which appears next to search results for businesses that have opted to be included in the program.

Yelp Updates Android App

Yelp has updated Android app to version 3.7, adding several important new features. These include a new action bar UI in the navigation, the possibility to start and reply to threads related to recommendations. Minor new features are the “First to Tip” honor for users who are first to tip businesses and a holiday-themed logo. You can get the new Yelp for Android here.

By Stan Schroeder

‘People Style Watch’ Sells Ads on Its Twitter Page

Though advertisers have generally been slow to adopt Twitter’s latest redesign of its profile pages, media companies are leading the charge and one — Time Inc. — seems to have found a way to profit off of the new format.

Time’s People Style Watch Twitter page last week began sporting ads from Jergens Daily Moisture. Twitter, somewhat surprisingly, is fine with the arrangement. “The space is the user’s to customize, and we encourage them to be clear if they are promoting something there, for money or other consideration,” a Twitter rep told Advertising Age.

At the moment none of Time’s other titles seem to be putting third-party ads on their Twitter profile sites. Some of the titles — like Essence and InStyle haven’t switched to the new design.

Todd Wasserman, Mashable’s business editor, has been writing professionally for close to 20 years.

Pump Up Your Sales With Mobile and Social Media Marketing

Consumers no longer sit still and absorb your marketing. They are on the move and they are connected. They want direct access and interaction with your business. They are mobile and social. Leverage that combination in your marketing strategy.

Creating a mobile or social media marketing strategy can be exactly the tipping point your business needs in 2009. Consumers are increasingly mobile and socially connected. Consumers are constantly connected with friends, family, and community–make sure that is how you connect too.

Mobile Marketing

The cell phone is the average American’s constant companion. So much so it seems more likely to walk out of the house without your pants than your mobile phone.

In fact a growing number of consumers are abandoning their home and office phone for a mobile only lifestyle. This is a great opportunity for creative mobile marketing strategies.

John Edwards used mobile marketing at political rallies you capture opt-in text messaging numbers. He would hold up his mobile phone and ask everyone to text a specific number to sign-up for campaign updates. That is just one of many emerging mobile marketing concepts engaging consumers:

* Sports networks are using it to update you on your favorite team
* T-shirt and bumper stickers are displaying text codes for promos
* Realtors are using it on For Sale Signs
* Cable news networks are using it to take real-time surveys and polls

Getting in the mobile marketing game is critical to your business, regardless of the size.

Social Media

Like mobile marketing, social media is becoming a required tool in your marketing kit. The Internet is becoming a seamless part of not only our workflow, but also our lifestream. Every moment of many of the most attractive consumer segments are spent connected. Connect not only to the Internet, but also to their social networks.

Like the Clue Train Manifesto, a prophetic book about the coming of Web 2.0, predicted markets are becoming conversations. If you are not in these conversations you are losing opportunities.

Your marketing plan need to include social networking and social media. Building an audience is important. You need to meet and activate your community where they are–Twitter, Facebook, and LinkedIn.

Putting it Together for PR & Branding

Of course mobile marketing and social media are unlikely to give you results without a plan–objectives that build your PR and branding. Start by planning your core messages and perceptions you want to build in the market. Which lets you fully leverage these emerging marketing opportunities.

Bill Rice

The 4 Step Plan To Harnessing Youtube As A Marketing Channel

You may have heard of YouTube and how it can help you in your business endeavors. Read on and find out how and why. This article discusses YouTube and how it can help you market your business through the internet.

The recent purchase of YouTube by Google was big news. Yet, people seem not to be surprised by Google’s move. After all, YouTube is a very promising video blogging site that is inviting more and more viewers by the minute. In the following years, YouTube definitely promises to attract more and more people and thereby become even more attractive to internet marketers and online businessmen.

You may know by now that YouTube is not only for personal, casual and out-of-this-world videos anymore. The business industry has found a new business partner in the internet and specifically in online video blogging. Do you want to get the word out about your business online? Here’s how you can do it through YouTube and other video blogging sites like it.

— Getting Into the Tube

1. Prepare you business plan and identify your target market.

In your business plan, you must set out your objectives or what you wish to accomplish through YouTube. You may set a particular number of people becoming your subscribers in a day as your internet marketing objective. It can also be the number of people following the link to your home page and becoming your customers. It can also take the form of the number of people who reposts your video in their own blogs. It is important to set out a plan (objectives and the way to achieve them) so you will always be clear on what constitutes internet marketing success and how you can attain this success.

It is also important to identify your target market before launching an internet marketing campaign so you can be sure that YouTube is the site for you. YouTube has been mostly for teenagers and the younger set, but this is rapidly changing and young professionals and middle-age people have now found their way to YouTube. If your products or services have a wide market base, then you can definitely use YouTube.

2. Accustom yourself with video making.

It is important that you know the technology behind video blogging so you can make videos that will stand out among the millions of videos in YouTube’s repository.

3. Make your video. Keep it short and do not forget to indicate that it is a short video on your business product once you upload it.

Remember to specifically indicate your product’s value to your target market. Have a catchy slogan at the end of your video, if possible. Don’t forget to aid your audio narration with a few subtitles to make your business goals clear and understandable to anyone who watches your video. Make it more interesting with a soundtrack that is relevant to your marketing message and that has universal appeal.

4. Upload it on YouTube and wait for results.

As much as possible make the online audience aware of your video. Send notifications through e-mails, newsletters, online blogs, groups, social networks and more.

Remember that it is still up to you yourself to make your video’s presence known on the internet. What YouTube has to offer is the possibility and opportunity for others to view your video and become aware of your business. So stop stalling and start video blogging at YouTube!

David Bain