Twitter 2013: Future Looks Bright, But Will It IPO?

My personal relationship with Twitter hit a milestone on Christmas Eve. For the first time, a Promoted Tweet — an ad, essentially — made me want to laugh and share rather than grimace and push on through my news feed. Even better, from Twitter’s perspective, is the fact that I was on the mobile app when it happened.

The promoted tweet, perfectly timed for holiday joke-telling, was so witty, subtle and brief, I don’t even mind giving the company some free publicity by repeating it in a story. It was from Dos Equis, and simply read: “He speaks reindeer.” No further words, nor even a link, were necessary. (I don’t often remember promoted tweets, but when I do …)

Ads that work this well are extremely hard to blend into social media, even harder to accomplish in a mobile context. As we discovered in 2012, the formula is almost impossible to get right, and getting it wrong means pissing off millions of users.

But Twitter seems to be closer to cracking the code than most. Its ad sales are rising precipitously, to the point that 2013 is going to be a very good year indeed — one where the company may start to glimpse the giddy heights of $1 billion in annual revenue, and where it might make sense for the company to go public. Read more…

Social Media for Charity

Social media networks are shaping a new era in the online community. The number of visitors and subscribers are increasing tremendously as we speak. A perfect example of the success of the social networks was Facebook’s increase in the number of visits by 50% during the last year.

The reason behind the success of these websites is due to the human touch they add to the digital world . Everybody is looking for old buddies from school , a friend they haven’t seen for a while or even get to know new people in their same profession or share the same passion .

Many charities and fundraisers have realized the unbeatable effect of social media as compared to any other online or offline marketing tool. Many have started to build their own websites and started to build social presence in the major social sites , build groups , post articles and become active members in these sites.

“Too poor to donate? Digg to help sick kids! Let’s raise Awareness!” http://digg.com/odd_stuff/Too_poor_to_donate_Digg_to_help_sick_kids_Let_s_raise_Awareness caught my attention while I was using digg.com a social media site . This charity project used digg to promote their Christmas campaign for gift donations for sick children. They were asking for the visitor help to digg their post to reach as many people as they can and a generous contribution will be appreciated .

On Facebook you can easily find hundreds of charities building their groups to raise awareness of the visitors and invite them to contribute. These groups are at finger tips away from you , All what you need to do is search the groups for charity or fundraising and then the decision is up to you.

Social websites were also built with the sole intention of funding charities and raising the awareness of online visitors of the importance of the social contribution to the success of any charity project. Squidoo is a social network that came to existence with thoughtful understanding of the commitment of any business to their community while maintaining the limit of profits to maintain their on going activities. They provide a mutual interest for the visitors and the charity projects. Squidoo enables anyone to build a page on a subject that they have passion about ,write as many pages as they like, then Squidoo uses advertising on these pages. The revenue is these advertisements is shared between the page creator and a charity project. They also offer the choice of donating all your income to the charity you choose from a list of charities that they sponsor.

Donations are the back bone of any charity and fundraising which originate from the social contribution to the mission and the work of the volunteers dedicating their time and effort to its success. No doubt that social media networks made it easier for them to reach people at the ease of their homes. They can easily add a smile on a sleepy face feeling that they did their dues to the society.

Chuck W
http://www.articlesbase.com/internet-articles/social-media-for-charity-725157.html

How can I incorporate social media into my small business marketing effort?

What are some ways to use Facebook, Twitter and other social media sites to spread the word about my business?

Great question! Social Media falls into a larger umbrella called "Inbound Marketing." Traditionally marketing would be 1) cold calls/ telemarketing 2) print marketing such as magazines or newspapers 3) radio advertising 4) TV advertising 5) outdoor advertising. The before mentioned techniques would be labeled as "Outbound Marketing."

50 years ago companies like P&G, McDonald’s, and Pfizer built their brand with these techniques. The problem with outbound marketing today is: consumers have DVRs so they do not watch TV commercials; consumers have iPods so I don’t listen to the radio; consumers subscriptions rates to magazines and newspapers are near extinction; and consumers have learned to ignore "interruption marketing" such as telemarketing through services like caller ID.

Newer companies within the last 10 years such as Google, Facebook, and Amazon have used Inbound Marketing. Using Social Media will give you leverage to compete with bigger brands and with bigger budgets. Here is how:

Create Profiles on Social Media Sites: Although there are many social network sites it is best to get your feet wet on 1) Facebook 2) Twitter and 3) LinkedIn.

Facebook:
Create a Fan Page for your business. Click on this link http://www.facebook.com/pages/create.php and follow the setup instructions.

Twitter:
Create an account by navigating to https://twitter.com/signup. Follow the instructions to setup your account.

LinkedIn:
Create a personal account and a company page. To create a personal account go to https://www.linkedin.com/secure/register?trk=hb_join and enter in the appropriate fields. To create a company page make sure you have your personal account created and verified and then click on this link http://www.linkedin.com/companies?didentcompy=.

What’s Next
In general listen. See what your target audience is talking about, and then after you understand add value by sharing your thoughts. Below are a few specific examples:

Twitter:
You have 140 characters. Be short and link back to more information on your website or blog. By linking back to your website you create traffic and allow your site to be indexed by search engines. Both are good.

Facebook:
Pose questions. Share resources that your target audience would find of value. Think of your Facebook Fan Page like a forum.

LinkedIn:
Answer questions posted by your target audience. This will give you "expertise" which is rewarded with green stars in the category your answer was selected as the best answer. Link your blog to your company page. By adding your blog to your company page your LinkedIn page will share your latest blog post with the professional community.

I hope that helps, and if you have any questions feel free to connect with me on Facebook (http://www.facebook.com/adam.root) or LinkedIn (http://www.linkedin.com/in/adammroot).

In addition I have listed a few resources to help get you going below:

1. http://www.getawebsite.com This is a great resource to easily build your website, and have a built in blog.

2. http://www.agencyentourage.com Social Media marketing agency that I work for that specializes in social media. Our blog has several articles with free resources.

Good luck!

YouTube Marketing | Marketing Your Business With YouTube

YouTube Marketing and how to effectively go about Marketing your Business with YouTube.

Why is YouTube now one of the most cost-effective strategies for marketing your business? More than 80% of customers are using online search to find businesses so it’s vital that you show on the first page of the Search Engine Results. However the virtual landscape is becoming more and more competitive, so you may find yourself struggling to get your business to show in the top results.

You might think that Video Marketing with YouTube is too difficult or beyond your budget. However, since Google has recently started to serve YouTube Videos onto the regular search results, it’s actually possible to get a cost effective Page 1 ranking much quicker than getting a regular website listing to the top of the search results.

Right now, YouTube already receives more than 2 BILLION Views Per DAY — and this number is continuing to increase! YouTube is now the 2nd largest Search Engine, so this means there is a huge opportunity to market your business using this strategy.

E-mail Marketing & Reputation in a 2.0 World

By Bradly Montague President & CEO NOMAMONT, Inc.

E-mail has become both the most effective marketing medium to emerge since the introduction of television and the most annoying medium for conveying an advertising message. Therefore your reputation is everything. Users are simply able to make a quick decision about your e-mail without even opening it if they don’t like what they see in the “Subject” or “From” lines, the delete key is just a click away. As marketers you must also contend with the increasing negative connotation of “spam” a term that is now actively connected in the minds of consumers to ANY unwanted e-mail, even if they are legitimate marketing messages to which recipients have opted in for. Added to your difficult mission, ISPs in response their customers’ frustrations have created new barriers. Our experts have examined the ways in which e-mail marketers can manage their reputation.

According to a recent Jupiter Research survey, 60% of business decision makers prefer e-mail and the Internet over other mediums for receiving marketing messages. Not to mention that the cost-per qualified lead can be 5% to 15% less when using online media. Today e-mail is reaching consumers no mat­ter the time of day or where they are. Most marketers say that, for business-to-business offers, the middle of the week especially Tuesday is best; people have too much mail to wade through on Monday, and by Friday they have other things on their mind. For consumers at home, weekends are best; some send on Thursday or Friday, knowing it won’t be read till the weekend. One axiom of DM is that longer copy pulls better than shorter.  Not so in the digital age “In some ways the comparison between postal and e-mail seems good, but really it’s closer to a TV news story where you have to capture them immediately or they’re gone,” says Media Synergy’s Coulman Some marketers prefer personalization; others think offers work best in getting recipients to click open the mail. But the results from testing subject lines can be surprising. Stephanie Healy, interactive sales manager for Omaha Steaks, said a “buy one, get one free” subject line beat out one about “grilling perfect steaks “. On the other hand, for Memorial Day she tested a subject line about getting free franks or burgers with a purchase against one about big savings for the holiday, and the latter was beating out the former.

However, technological limitations, dif­ferent phone models screen size and e-mail clients all mean that marketers need to carefully craft the messages they plan to send. Once you understand consumer preferences, design the content specifi­cally for its intended use. Make it simple to engage. People will navigate away from an e-mail in seconds if it doesn’t load. Today mobile e-mails should be brief and require little scrolling. You should place the call to action as close to the top as is possible. A single-column setup should be implemented because most mobile e-mail readers, including those installed on Symbian devices, Palms and BlackBerrys, can’t display multiple side-by-side columns. They will arbitrarily reorganize your message back into a single-column screen. Think about how you link. Hyper­linking text will not always render and remain clickable. Ensure that your links will be clickable by the broadest range of readers possible. BlackBerrys have minimal JavaScript capabilities; marketers should not use scripts within the HTML page. While Apple’s iPhone appeals to a broader demographic. The iPhone’s unique ability to offer a full-screen Internet experience closer to the personal computer means that design issues aren’t as important. No matter what device, mobile e-mail allows for richer messages and other content with an immediacy factor are some of the mobile e-mail opportunities awaiting marketers — and their engaged customers.

Start scoring your e-mail list based on a recency, frequency and monetary (RFM) analysis. Create these lists for future campaigns based on responses to your previous cam­paigns. You can then identify customers who share the same RFM characteristics as those from the list but to whom you haven’t e-mailed a similar com­munication previously. This way you’re sending out fewer e-mails, the number of people opting out of receiving e-mail from you should be down and your cost of delivery will decline. For example, where you might have sent out 200,000 e-mails in the past for a campaign, you’re now getting the same or better results with between 30,000 and 40,000 e-mails. You could then experience a 20% increase in e-mail marketing revenue, a 14% reduction in the number of opt-outs and an overall decrease in e-mail marketing costs by 25%. The positive numbers above are a strong reason to make the change but the real reason is tied to the key driver of delivery to an inbox the “reputation” of the sending IP address. While each ISP has a different reputation assessment formula, many of the leading influencers are hygiene related, such as bounces, spam traps, unknown addresses and complaints. Building RFM programs will enhance your reputation and optimize delivery by lowering the potential for complaints and bounces, and reducing the risk of mailing spam trap names. It will also change your measurement denominator so that all other metrics go up — most importantly, ROI.

Used correctly, e-mail is a cost-efficient tool for nurturing existing leads and formulating an effective marketing campaign. The Direct Marketing Association estimates e-mail ROI in 2008 at $45.65 for every dollar spent. E-mail, while offering a cost-effective way for targeting prospects, allows interested recipients to qualify themselves by simply responding to marketing messages. This saves time and effort for both marketers and consumers.

The bottom line: Don’t forget your DM basics just because you’re doing e-mail and look at the differences in terms of what the medium offers.

 

Bradly Montague President & CEO NOMAMONT, Inc.