6 Ways to Stay on Top of Social Media

To be successful in social media and community management you need to keep track of the constant changes to that ecosystem. That’s because everything you know about Facebook, Twitter, and other social spaces today will somehow be different in six months. Layouts will be altered, features will be added or removed, and new social networks may pop up.

So how should you keep track of all these moving parts? Click here for six tips for staying on top of social media.

Report: Words Including ‘Look’ and ‘Watch’ Don’t Engage Facebook Fans

You littered your Facebook page with words such as like and click, and made clear to your fans that you wanted them to do just that.

But they breezed right by your headlines leading to all that great content you created. On the other hand, they clicked like crazy on the photos. What gives?

A new report by a company that created an analytical tool for Facebook shows that words such as like, click, watch and look won’t draw eyeballs to your content.

What will grab them, however, are images and graphics, says Jan Zając, CEO and cofounder of Sotrender, which created the report.

“Using catchy words in posts doesn’t seem to increase engagement,” according to the study of 111 brand pages and more than 2,888 posts in four industries in the United Kingdom. “It proves Facebook users get insensible from constantly repeated phrases.”

The study did not include the United States, but Zając said the results are likely to be similar here. The company plans to extend its study to brands on this side of the Atlantic.

Chocolate cream daily

While pictures work best, some words draw more clicks than others. Among those ranked highly by Sotrender are chocolate, cream, daily, most, shop, winter, wardrobe, and today.

The study also rated Facebook pages within the four studied industries by categories such as biggest page and highest percentage of new users.

While Facebook users may feel we see everything our friends post on any given moment, we don’t, Zając says. Facebook’s EdgeRank algorithm determines what appears, and “it doesn’t like too many posts with links, while it likes a lot, for example, posts with pictures, photos, and graphics,” he says.

“So usually, those with pictures are much more engaging, while posts referring to external websites are not that engaging.”

Engagement means visibility

The more people interact with your posts, the more EdgeRank makes them visible on other pages. Once “your fans talk about it, share it, like it, comment on it, that means it is visible to them and to other people,” Zając says.

In three of the four industries studied—food, clothing, and automotive—the word win “doesn’t bring much buzz,” the study revealed. Only in the fourth, cosmetics and hygiene, are fans more likely to interact when there’s a chance to win or when something is on sale.

While communications and marketing stress the importance of calls-to-action, such calls don’t always work on Facebook.

“People got used to it,” Zając says. “It’s so simple that everybody has been trying to use it recently. If everybody’s yelling, ‘Watch, like, click, look,’ and so on, it’s not catchy anymore.”

Love is a good, happy favorite in food

In food-related Facebook pages, words that appeal to emotions set our stomachs growling for more content, among them love, good, favorite, and happy. In the industry that loves to feature thin-figured women walking the runway in colorful outfits, words that suggest trends draw clicks, such as fashion, style, and collection.

The study notes that women’s clothier Topshop has created an enormous fan base with a heavy reliance on photos.

“Asking questions in posts is a common way on Facebook pages to get comments, but post with photos gain much more attention,” Zając says.

The takeaway: brands that want to communicate with fans would do well to use more images.

“It’s time-consuming,” Zając says, “but it pays off, because if you get people pictures, and they interact more, and they have to open these pictures to see them fully.”

Russell Working is a staff writer for Ragan Communications.

Twitter Drops LinkedIn Partnership

LinkedIn announced via a blog post on Friday that Twitter would no longer be partnering with the business-networking site to sync updates from one site to the other.
This ends a partnership that began in 2009. LinkedIn users can still create updates on the site and click a button to share to Twitter as well, but the the reverse is no longer possible.

The LinkedIn post by Ryan Roslansky, head of content products at LinkedIn, pointed to Twitter’s own Friday blog post about “delivering a consistent experience on Twitter.”

It’s possible, though doubtful, that Twitter wants to separate itself from the business networking company after the recent password breach in which 6 million LinkedIn passwords were stolen.

LinkedIn was recently slapped with a $5 million lawsuit by a user who claims LinkedIn deceived its more than 160 million members by having a security policy “in clear contradiction of accepted industry standards for database security.”

Another possible reason is that Twitter and LinkedIn couldn’t come to an agreement over potential advertising revenue. In the last few months, Twitter has aggressively started pushing forward with initiatives that highlight partner content and feed its sponsored and promoted Tweet ecosystems. Twitter may want to retain the value of its feeds on its own site, without giving that content to a potential competitor for ad dollars.

A spokeswoman from LinkedIn, who spoke to Mashable, said the parting was “amicable” and the companies have always worked well together.

What do you think about Twitter pulling the plug on its partnership with LinkedIn? Tell us in the comments.

By Kate Freeman. Kate joined Mashable in 2011 as a tech reporter based in the San Francisco office, and is an award-winning multimedia journalist.

Featured Article: Are You MobileYet?

Hi there, Kim Bresden here from White Sands Pro Media and I’d like to ask you a question….

Are you Mobile yet? Your business that is… because your customers are looking for your products and services on their mobile devices right now! By “mobile devices” I mean a smartphone or tablet.

Technology is moving us towards being completely untethered from our p.c.’s at an increasingly speedy rate, so fast, that event those of us in the industry are having to run to keep up. I heard a statistic recently predicting that by the end of this year, there will be more mobile devices on the planet than there are people! This is surprising in and of itself, but the really surprising part of the prediction, is that is was originally thought that this wouldn’t happen until the end of 2015. So this means that we are essentially three years ahead of a recently predicted trend that is kind of mind blowing when you think about it.

Along with this increase in readily available technology comes differing consumer behavior, and if your business is not prepared, you will lose prospective customers and not even know it!

I’m going to share a couple more statistics with you here to further illustrate how important it is for your business to have a mobile presence and also that not just any mobile presence will do the job. How your sites information displays on mobile devices is critically important as to whether or not prospects will use your site or move on to another one that is easier for them to see and navigate. That means leaving you and going to your competition!!!!

There was more than a 2,000% increase in mobile ready web sites between 2008 & 2010, and “ready” is the operative term here. We are two years past this statistic and the numbers have only grown since then as consumers become more comfortable searching with mobile devices.

A couple of more stats that you should be aware of:

  • 82% of consumers have used mobile phones in a store to research a purchase
  • 45% of users check their mobile devices first thing in the morning
  • 1/3 of mobile searches have local intent

These are just a few of many statistics that I could share with you here that show how local search is changing to mobile and why you need to be ready to stay ahead of your competitors.

While there are a number of technical things that have to be dealt with to ensure your website is easily read and navigational on a mobile device, the message that you wish to send via mobile is important as well. Whether you have a brick and mortar location, or are a service based business, reaching out to your customers and prospects on their mobile devices is important now and will become increasingly important to the health of your business in the future.

Kim Bresden is the founder and CEO of White Sands Pro Media, based in Napa, California.

Do You Suffer From Social Media FOMO?

Do you know FOMO? That’s not some fancy latte — it’s Fear Of Missing Out, and something that’s become a recognized thing by many social media users these days.

You’re probably familiar with the concept, if not the name. Here’s an example: It’s been a long workweek and you really just want to spend Friday night at home watching a movie. But then that old familiar urge hits, and you can’t resist grabbing your smartphone for a jolty fix of quick-burst information. One friend’s Twitter post mentions an awesome concert. On Facebook, someone else put up photos of a raging house party.

Suddenly, your mellow evening feels entirely inadequate and you wonder what else you’re missing out on. You put the phone down, only to pick it up again and again because you can’t shake the feeling that you’re missing out on finding out just how much you’re missing out on. The vicious cycle continues.

But don’t get too down — you’re not alone with your FOMO. There are other people out there just like you, and they’ve gone public with their problem.

The iPhone and Android app TimeRazor, which finds and suggests fun activities in your area, recently pulled research from studies and articles by JWTIntelligence, comScore and The Wall Street Journal to produce the infographic below. It gives a good snapshot of how much time people spend online and whether it makes them feel like they’re missing out on great experiences. Check it out for the full rundown.

How do you fight FOMO — or is it even an issue for you? Let us know in the comments.

Sam Laird reports and writes about sports, the Internet, tech, social media, and other topics from Mashable’s San Francisco bureau.