5 Google Alert Tips to Help Monitor Your Reputation

At face value, Google Alerts comes across as a single-purpose tool that’s good only for monitoring the Web for new content. With a bit of tweaking you can do a lot more with it to help monitor your reputation and content.

Monitor your name

This basic approach allows you to monitor your company or client’s name, product, or branded term. To do this, simply put your client’s name into the “search query” field, leave the result type set to “everything” and then fill out the rest of the form to create an alert. Depending on what you selected from the “how often” dropdown, this simple alert could send you an email every time Google indexes a page that contains your client’s name. All in all, a pretty quick and easy way to see who’s mentioning your client online.

This is by far the most basic form of a Google Alert that most people might be familiar with. As useful and simple as this alert is, you can do much more with Google Alerts to get different and more specific results for your client. Here are a few more ideas…

YouTube Updates Platform for Social Good

YouTube announced two updates to its non-profit program on Friday, streamlining how non-profits and viral philanthropists can use the social video-sharing platform to turn views into action.

Starting July 31, members of the YouTube for Good team will host “YouTube 101″ trainings via Google+ Hangout. These live trainings, which will take place on the last Tuesday of every month, are for non-profits that recently joined the non-profit program or created a YouTube page. The live feed will be available on the YouTube for Nonprofits channel for those who want to watch and listen without being recorded.

YouTube also officially announced the integration of annotations that can link to four websites: Change.org, DonorsChoose.org, RocketHub.com and Causes.com. Since April, creators have been able to link to crowdfunding platforms Kickstarter and Indiegogo as well. In the past, annotations could only link to other YouTube videos, channels and search results.

“YouTube gives non-profits access to a large global audience eager to be inspired and informed,” Jessica Mason, a YouTube spokesperson, told Mashable. “There are over 17,000 organizations in our non-profit program, and more join everyday. We want to make sure they can turn their video views into volunteer hours, petitions signed, laws changed and dollars donated.”

YouTube for Good is a company-wide initiative that focuses on building tools and audiences for non-profits, educators and activists. The YouTube for Good team aims to make sure YouTube employees, creators and users have the means to “do good” on the platform. As part of the initiative, the YouTube Nonprofit Program gives 501(c)3 organizations access to YouTube tools, such as live streaming and fundraising capabilities, for free.

Matt Petronzio is a features writer for Mashable. He joined the company in January 2012 as an editorial intern and is based at the New York headquarters.

How to Choose the Right Social Marketing Platform

While much of the tech and financial world has been focused on Facebook’s post-IPO performance, something else has happened that is starting to define the social marketplace. Savvy firms like Salesforce.com and Oracle have strategically gobbled up some of the top social vendors. These acquisitions signify that social business has become big business. The formulation of meaningful social categories is also taking shape, and marketers — particularly CMOs — should take note as they look to gain real ROI from social.

The best way to determine what social categories and tools you company should utilize is to look at what companies like Salesforce.com and Oracle are investing in. Both companies have identified and invested in three main categories of social technology: social media management, social media monitoring, and social infrastructure. By examining what these categories look like, and what technologies matter, you can determine where to focus your business resources. Read more….

Timeline For Facebook Pages Rolling Out on Mobile

Facebook has started implementing its Timeline design to Pages on mobile platforms.

Rolled out to the web version of Facebook in February, when you view a brand page on your mobile device you’ll now see the brand’s cover photo, information from the Page’s About section, and a larger Like button.

Smaller icons below the Like button will allow you to navigate, much like you can on Facebook, to Photos and Events for the Page, as well as see at a glance how many people have liked the page.

The Timeline view has been available for personal profile pages for quite some time, and was made available via mobile around the same time as it was on the web. Timeline for Pages on mobile devices, however, has taken a bit longer to hit the scene.

Previously, the mobile version of Pages would show you simply the profile picture for the Page, with the category and amount of likes the page had listed in small print below it along with a Like button. Checking out photos and info involved tapping a Wall, Info, or Photos button to toggle between.

What do you think of the Timeline look for Pages on mobile? Let us know in the comments.

Emily Price is a Tech Reporter for Mashable, where she covers apps, gadgets and news from the San Francsico office.

The Worst-ever Advice About Social Media

Get this: There’s a nifty thing you can do on Twitter.

Direct-message a canned welcome note to everyone who follows you. Your followers will feel special, and you’ll look like a pro because you figured out the auto-reply thingy, right?

Actually, no.

When we went trolling for the worst social media advice, Alexandra Dao, community manager of the city transit guide HopStop.com, quickly mentioned the instructions she sees in blogs telling how to send auto-DMs.

“Auto-DMs are widely considered spam, and personally I’ll unfollow someone if I receive one,” Dao says.

The world is awash in awful social media advice, as iMedia Connection demonstrates in an article on the topic. One takeaway: People don’t want to get social with your brand of toilet bowl cleaner.

In order to help you undermine your own messaging, we’ve asked communicators, professors and others to share the worst social media advice they have encountered. Click here for some of their thoughts on what not to do.