4 Reasons Why Recruiters Should Stop Accepting Traditional Resumes

For recruiters, social media is becoming less about connecting with friends and colleagues and more about job candidate research. A recent survey by Jobvite reported that 92% of recruiters use social media to find talent, an increase of 3% from last year. Even Facebook is now rumored to throw its hat into the social networking and job search ring, joining social media job search giant LinkedIn.

Many traditional methods of looking for jobs and job candidates, like faxing resumes to recruiters, are deceased. In the same sense, social networking is replacing many traditional tools of the job search trade, like the resume.

As CNN’s Doug Gross asked in a recent article, “What hiring manager is going to make a decision based on an email attachment, when they can browse your LinkedIn and Facebook profiles, read the gory details in your blog and hit Google to find out more about you — good or bad — all in one sitting?”

In today’s job market, recruiters are placing more emphasis on job seeker personalities depicted on social media profiles and creative resume enhancers than they are single sheet summary of their careers. The vehicles for the presentation of the resume are changing, so why call for traditional resumes at all?

Here are four reasons recruiters should stop accepting traditional resumes and instead focus their attention on the social job search when looking for new talent.

1. Better Representation of Candidates

The most obvious benefit to recruiting candidates socially is that their social media profiles are a better overall representation of their personal brand. The components of a traditional resume only give the recruiter a slice of job seeker’s personal brand. While savvy job seekers have learned to enhance their resumes with video or infographics, recruiters still get a better idea of who they’re pursuing by navigating social media profiles.

2. Social Media Shows Creativity

When it comes to social networking and job search, creativity thrives. The CNN article mentioned above gives a wonderful example of a creative use of the social media site Pinterest as a resume. Rachael King, a community engagement professional for Adobe, created the “living resume,” which is a collection of high points in her career. The living resume provides King a visual representation of the work she’s done that’s much more exciting to sift through than bulleted list on a resume. Tumblr is another visual social media site ideal for photographers and artists looking for jobs.

3. Makes Candidates Three-Dimensional

Traditional resumes squash job seekers into a two-dimensional list of objectives, education, experience and honors. Most recruiters can’t count how many times they’ve been thrilled by a resume, only to be disappointed by the candidate who comes to interview. Social media, especially tools like YouTube and Vimeo that incorporate video, allow job seekers to jump from the page and present themselves three-dimensionally, giving recruiters a first glance at who they’re really bringing in for an interview.

4. Demonstrates Social Media Fluency

Utilizing social media sites to interact with customers isn’t the only integration of social media employers are using in their business mix. More and more employers are embracing social media to engage employees internally. Because new hires are such an expensive business investment, recruiters who work for employers who use social media internally should treat social media fluency much like a required skill in a job posting.

An important note to the idea of ceasing accepting traditional resumes: It’s not the right time for every employer. There are those who still use fax machines, after all. Recruiters who pursue candidates for highly technical jobs, for example, should continue to place more emphasis on quantifiable skills presented on a traditional resume than their D.I.Y. Pinterest board.

What do you think? Should recruiters stop accepting traditional resumes? Share your thoughts in the comments below.

Sudy Bharadwaj is a co-founder and the CEO of Jackalope Jobs, a job seeker focused platform.

Egencia Streamlines Corporate Hotel Booking Through Mobile Tools

Expedia-owned travel management company Egencia has revamped its mobile applications and site to let clients book hotels reservations from their handsets.

According to Egencia, consumers can now book rooms at more than 150,000 hotels. The Egencia app is available for free download on both Android and iPhone devices, and the mobile site is accessible at https://mobile.egencia.com.

“A hefty percentage of travelers today conduct travel changes on their mobile phone,” said Marci Troutman, CEO of SiteMinis, Atlanta.

“With a sign-in to a travel agent, quick call links, easy trip change forms, or quick purchase options for a car service, suggested hotel for unplanned extended trips, and much more – there is a real need for travel agencies and brands in this vertical to have a mobile presence,” she said.

“If a travel agency is not yet mobile then it is highly suggested that they step it up and become so soon, before their competition, who most likely is already, takes all of their business.”

Ms. Troutman is not affiliated with Egencia. She commented based on her expertise on the subject. Egencia did not respond to press inquiries. Read more…

5 Google Alert Tips to Help Monitor Your Reputation

At face value, Google Alerts comes across as a single-purpose tool that’s good only for monitoring the Web for new content. With a bit of tweaking you can do a lot more with it to help monitor your reputation and content.

Monitor your name

This basic approach allows you to monitor your company or client’s name, product, or branded term. To do this, simply put your client’s name into the “search query” field, leave the result type set to “everything” and then fill out the rest of the form to create an alert. Depending on what you selected from the “how often” dropdown, this simple alert could send you an email every time Google indexes a page that contains your client’s name. All in all, a pretty quick and easy way to see who’s mentioning your client online.

This is by far the most basic form of a Google Alert that most people might be familiar with. As useful and simple as this alert is, you can do much more with Google Alerts to get different and more specific results for your client. Here are a few more ideas…

YouTube Updates Platform for Social Good

YouTube announced two updates to its non-profit program on Friday, streamlining how non-profits and viral philanthropists can use the social video-sharing platform to turn views into action.

Starting July 31, members of the YouTube for Good team will host “YouTube 101″ trainings via Google+ Hangout. These live trainings, which will take place on the last Tuesday of every month, are for non-profits that recently joined the non-profit program or created a YouTube page. The live feed will be available on the YouTube for Nonprofits channel for those who want to watch and listen without being recorded.

YouTube also officially announced the integration of annotations that can link to four websites: Change.org, DonorsChoose.org, RocketHub.com and Causes.com. Since April, creators have been able to link to crowdfunding platforms Kickstarter and Indiegogo as well. In the past, annotations could only link to other YouTube videos, channels and search results.

“YouTube gives non-profits access to a large global audience eager to be inspired and informed,” Jessica Mason, a YouTube spokesperson, told Mashable. “There are over 17,000 organizations in our non-profit program, and more join everyday. We want to make sure they can turn their video views into volunteer hours, petitions signed, laws changed and dollars donated.”

YouTube for Good is a company-wide initiative that focuses on building tools and audiences for non-profits, educators and activists. The YouTube for Good team aims to make sure YouTube employees, creators and users have the means to “do good” on the platform. As part of the initiative, the YouTube Nonprofit Program gives 501(c)3 organizations access to YouTube tools, such as live streaming and fundraising capabilities, for free.

Matt Petronzio is a features writer for Mashable. He joined the company in January 2012 as an editorial intern and is based at the New York headquarters.

2012 Wine Bloggers’ Conference

Wine bloggers and wine makers from all across North America come together in Portland for learning, connecting and of course wine tasting. This premiere event builds on past successes and brings you a unique opportunity to learn about and discuss the intersection of wine with the world of new media including blogging, social media and more. For more information click here.


2012 Wine Bloggers' Conference