5 Ways to Make Social Media Measurement Easier

The three words most community managers and social media pros fear most: social media measurement.

Unfortunately, measurement is a beast that must be tamed to justify your efforts, improve effectiveness, and monitor your progress.

Don’t fret. We discussed how to make measurement more manageable in a recent #RaganSocial Twitter chat. Here’s some advice from your peers in the trenches…

The Ultimate Social Network Job Searching Guide

A recent study by Right Management revealed that more than 46,000 individuals selected networking as the most effective way to find a new job — the fifth year in a row networking has topped the list. The study data proves once again that, in the highly competitive job search, it’s who you know and who knows you that leads to successful employment.

Job seekers understand the importance of networking. They read up on job search experts’ tips for networking events, order hundreds of business cards and then hit local industry events like a job search Tasmanian devil, chatting up every professional and jotting down names of new connections to request on LinkedIn when returning home.

But too often, job seekers simply build up their networks to leave them untapped and unused in their job search. Why? Employers are using social networking sites to pre-screen candidates, and 92% of recruiters use social networking sites to find talent. Job seekers can also take the full advantage of a social network job search. All they need is a beginner’s guide, and it begins with “who.” Read more…

Sudy Bharadwaj is a co-founder and the CEO of Jackalope Jobs, a web-based platform that combines search, social networking, and the overall user’s experience to provide relevant job openings.

10 Ways to Write the Most Effective Facebook Posts

With more than 900 million active users, Facebook is the leading platform for brands to connect with consumers. To increase fan engagement, brands should post content that fans want to share.

Here are 10 tips for writing effective Facebook wall posts.

1. Keep it short.

People scan Facebook; they don’t read it. The longer the post, the less engaging fans find it. Buddy Media research shows that Facebook posts with 80 characters or less receive 66 percent higher fan engagement, and posts that are less than 40 characters in length receive 86 percent higher engagement.

2. Avoid complicated wall posts.

Interesting content can be added to wall posts in the form of links, photos and videos. The data shows that simple posts achieve the most engagement for the retail industry. The two most effective types of brand posts contain a single photo or use only words. According to Buddy Media, status-only posts receive 94 percent higher than average engagement.

3. Consider your audience.

Make sure you draw people into what you are saying by asking questions, editing and revising with the audience in mind. Discuss topics people love. Think that you are talking to a person, not a group. Even though you are speaking to your entire network, only one person reads your words at a time. Use personal pronouns and contractions and maintain a relaxed, friendly tone.

4. Ask questions.

People are twice more likely to comment on a post that poses a question. To drive comments, ask a direct question and ask for the response. This approach can help attract people who like to give their advice, opinions, or ideas. The key guidelines are brevity, ease of reading and answering, and interesting topics. Fill-in-the-blank posts are also extremely popular. They receive a great number of comments.

5. Use an eye-catching image.

There is no type of content that elicits a better response than photos. Posts with good pictures get better visibility in the news feed due to the higher EdgeRank score. When you share photos, make sure they’re eye-catching in a smaller version, as most people will see a reduced size in their news feed or mobile app.

6. Add links.

If links are good, topical, and regular, you’ll have friends clicking on them and leaving comments and likes. But avoid URL shorteners. Engagement rates are three times higher for wall posts that use the full-length URL. Use full URLs and let users know exactly where they’re going when they click a link.

7. Keep variety in your posts.

Don’t use images or links in every post. Keep it interesting by mixing in links, videos, questions, polls, and text-only updates. Don’t post about the same thing every time, especially if no one is responding or interacting. Mix up the type of text posts, too—some personal, fun, and some about current events.

8. Choose the right time.

The best time of the week to write is toward the end of the week. Weekend posts have higher engagement rates than other days of the week. Post one to four times per week. Wall posts written between 8 p.m. and 7 a.m. have 20 percent higher engagement rates. More people are on Facebook outside of business hours, so make sure to think of the time of the day when publishing. Posting one to two times per day produces 40 percent higher user engagement

9. Tell fans what to do.

Your fans will follow your instructions; the simpler the instruction, the better. Ask fans to share, comment, or tell you something—fans will listen and respond by commenting. Driving likes happens by asking for them. Simple calls to action such as “Click like if you agree” often work well. Tell users what you want, and your Facebook page will grow.

10. Respond.

Interact and respond with users. For example, if someone asked for a photo, give it to them! Say something like “you asked for it, so here it is!” Acknowledgement is really important. It’s not only polite to acknowledge people’s interest, but it can take things to a new level if you continue to interact about a particular topic. You never know what you might learn or what good might come from it.

Annette Bondarenko is marketing coordinator at aheadWorks. A version of this article first appeared on aheadWorks.com.

Social Collaboration Tools Can Make Your Business More Efficient

We’ve seen a significant increase in contingent workers since the Great Recession; technology is one of the reasons this growth is possible. Employees no longer have to be in the same location to feel connected. Technology can help us feel a part of a team even if we’re thousands of miles away.

There’s a specific technology that’s helping to pave the way — social collaboration software. This software market was a $600 million industry in 2010, but it’s estimated to reach $6.4 billion in 2016. If you’re looking for a way to stay connected, feel engaged and get stuff done, exploring social collaboration could be worthwhile. Read more…

Twitter’s Promoted Tweets Are Now Targeted Based on Your Interests

Twitter launched interest-targeting Thursday for promoted tweets. The move allows those with Promoted Tweets and Promoted Accounts to set a list of interests that those accounts and tweets specifically target.

“By targeting people’s topical interests, you will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with your Tweets,” Kevin Weil, Twitter’s director of product management, wrote in a post on the company’s advertising blog.

“When people discover offers and messages about the things they care about on Twitter, it’s good for both marketers and users,” he added.

Marketers can now target more than 350 different types of interest categories ranging from Sports to Style and Fashion. Interest categories can be even more targeting than just the larger umbrella. For instance, if you want to target users under the “Movies and Television” interest you can specify that you are particularly interested in users who like Horror Movies.

If you want to target the ultimate perfect group of users, you can also create custom segments with @usernames or particular events or initiatives that are relevant to what you’re trying to promote.

In the case of targeting an @username, the custom segment will target users that have similar interests to that account’s followers, not just followers of that account.

For instance, a local bar might create a custom segment to promote its new location including people who follow some of the local breweries in the area. While the message may not go out to all of the breweries’ followers, it will likely hit a targeted group of beer lovers from the area who may be interested in grabbing a pint in the new digs.

“We have been testing interest targeting with a select group of beta advertisers. Many have seen significantly increased audience reach; others have creatively defined custom audiences to reach a very specific set of users,” writes Weil.

“Across the board, they are seeing high engagement rates because they are reaching users who are interested in their content. Given these early results, we’re excited to make interest targeting available today to all of our advertising partners,”he adds.

All of Twitter’s Promoted Products are still auction-based, with winners determined by engagement rate and bids. Twitter also lowered the minimum bid for thoe auctions to just a penny on Thursday.

What do you think about interest-targted promotional tweets? Let us know your thoughts in the comments.

Emily Price is a Tech Reporter for Mashable, where she covers apps, gadgets and news from the San Francsico office.