Twitter Study Reveals the Secret to Getting More Followers [VIDEO]

After analyzing the Twitter profiles of 36 million users who have generated more than 28 billion tweets (that’s 794 tweets per person in three years on average), Beevolve’s social analytics research reveals user follower bases directly correlate with how much they tweet.

A Twitter user who has written 1 to 1000 tweets has an average of 51 to 100 followers, whereas users who have tweeted more than 10,000 times tend to be followed by 1,001 to 5000 individuals. It’s estimated that a person with more than 15,000 tweets has between 100,001 to 1 million followers.

Beevolve’s report called “An Exhaustive Study of Twitter Users Around the World” takes a look at users’ demographics, follower stats, gender preferences, favorite keywords and smartphone/app preferences. Read more…

Why Social Media Makes Customer Service Better

By the end of the year, 80% of companies plan to use social media for customer service. On the consumer side, 62% of customers have already used social media for customer service issues. Gartner predicts one billion users will be on social networks by the end of 2012.

The social landscape is evolving, but one thing remains certain in all this uncertainty. Your ability to serve your customers, in the channels they wish to be served in, is critical to your business success. But social media customer service isn’t a cute tool to be used by opportunistic marketing departments to big up the brand; it is an essential method of communication that needs to become part of a clearly defined organizational model. Read more…

How Customer Communications Creates New Factors in a Marketing Communications Plan

  • In delivering a customer communications management system, there are extra considerations in respect of the development of a marketing communications plan.

The marketing communications plan can provide a clear guideline as to how to execute, the expected costs and the expected return. Customer communications management will increase the ease with which a multi-channel marketing communications strategy can be executed. It will also increase the sophistication with which a company can communicate in a relevant manner with its customers.

In the context of discussing the plan I will use Philip Kotler ‘P’s framework as this is the standard study for virtually all marketers.

First off, lets establish the Four P’s of product marketing in context with customer communications management:

  • Product – Which products are you looking to promote? Today’s customer communications management platforms mean that you can market more than one product in an individual campaign based upon an individual users profile. Therefore Product Range Selection is an additional component in the customer communications management driven marketing communications plan.
  • Place – Customer communications management processes give the marketing communications plan complete freedom to choose from a wide range of communications methods. These include voice, Direct Mail, Transactional Mail, Email, Social Media oriented email, social media direct, SMS, mobile and web. Therefore channel flexibility is a key advantage for the marketing communications plan.
  • Promotion – Specifically what is your promotion and what are the promotion objectives? To garner new customers? To market more to your existing customers? To raise awareness of a product launch? To build brand appeal through a news advisory about your company’s efforts in the community? To raise funds for a charity that your company sponsors? The options are wide and varied. The key thing to note again here is that with an integrated customer communications platform, you will have promotion flexibility.

I’ve highlighted four key phrases here that I feel should now be implemented within the marketing communications plan. Lets review these individually.

Product Range

A good customer communications infrastructure will provide significant data analysis and extraction capabilities. A good propensity to purchase analysis model will allow not just a single product to be promoted to an individual customer but, a range of relevant products that will appeal.

Remember that each customer can be communicated with on a genuine one – one basis. Therefore the scope of products that you wish to promote should be considered – They may not be in the same category but you may desire to push certain products in certain categories harder.

Price Elasticity

Not all customers are born the same. The data analysis process within customer communications management will allow you to build price elasticity into your marketing communications plan. You may know for example that keener customers may only buy when a promotional offer is in place. Other customers may buy only when the product is the newest item available. The marketing communications plan may need to consider price elasticity and the targeting of offers on a one to one or customer segment basis.

Channel Flexibility

The ability to deliver a standard but relevant  message, in a synchronised way to virtually any customer communication channel has always been a holy grail. My list reveals 9 communication channels here. Each has its merits and with the ability to systematically deliver consistent messages across each, the power of these systems is as yet unexploited by marketers.

Certain channels bring the capability to target the consumer 24 hours a day. Others such as mail have the benefit of longevity and time in front of the customers eyes. The scope for ever increasing sophistication in marketing is increasing all the time.

Whilst this level of flexibility is new in the market, I can see that the next few years will reveal much interesting data about the use of these channels and their performance in different customer and product segments. The ability to analyse the performance of campaigns using data from a single system is a new feature that works in support of the marketing communications plan.

Never before have companies had such a choice of communications channels combined with the ability to manage them effectively. The next decade is going to offer some very interesting insights in communications channels and their relevance in different market segments.

Please visit the Document Projects website for more information relating to this topic.

John Evans

Free SMS, the Revolution in Mobile Permission Marketing

Communication plays a vital role in Marketing. Till today we have seen newspapers, magazines, television, radio, hording, road shows and Internet as major marketing communication tools. In addition the wireless communication has given new gift to the advertising the Mobile Marketing.

At 2006 the people spend less time in front of TV and the advertisers are looking for new screens to get to their target public. Everybody has a mobile phone in the pocket, using this new technology to send interesting, useful and targeted content to an individual’s personal mobile phone is the most powerful form of direct marketing available.

The marketing mobile has the advantage of:

Short lead times and immediacy respond

Cost effective personalised communication

Ongoing 1 to 1 relationships

Automated data capture and compliance

Direct revenue and uplift opportunities

The most popular application in mobile phone are the SMS. 83% of people with cellular send and received any SMS each day, 94% of SMS are ‘read’ by the receptor, which helps explain the high levels of response and brand impact.

The best performing campaigns, the study reveals outstanding results as follows: 46% response (of any type), 27% Reply to a message, 19% visit a web site, 15% Visit a store. The average campaign delivers 15% response (of any type), which is more than twice the average other industry reports have given for direct mail (sources: Gartner, DMIS).

The wireless carriers say the risk of losing customers is a strong incentive to keep down the marketing noise. It is illegal for carriers to sell phone numbers to telemarketers. By law, carriers are not allowed to divulge information on a subscriber’s location unless that individual gives permission.

One idea being floated by carriers and advertisers is to offer consumers incentives if they agree to receive ads in theirs mobile phones. Some websites, like, allow you to send free SMS, since the advertisers can ads targeting and relevance advertiser in the SMS that the people send to the family or friends.

Send free SMS from Internet is quicker to type the messages using a keyboard than it is to tap away at a tiny keypad, even with predictive texting, typing a text on your cellphone takes too long. Above all, think Free SMS is free.

The advertisement ads in a free SMS interacting with people on an immediate, tangible and personal level, as well as becoming part of an extended shared experience:

connect to the mobile generation on their own terms

creativity and technology combine to entertain and inform

send desirable content direct to an individual’s mobile

build new style reciprocal relationships with consumers

These are two key success factors necessary for a successful SMS mobile marketing campaign: you need Permission of the people that received the SMS and a planning the campaign, common mistakes are:

Targeting wrong audience with wrong offer/message

Poor targeting and relevance

Not identifying the sender

No personalisation

Poor copywriting and typos

Messages sent out at wrong time

Not allowing recipient to unsubscribe

Inability for systems/customer service, to handle responses

According to one estimate, in 2006 text – based services formed a Rs 1000 millions industry, approximately 30 per cent of the value-added services market. Over the next five years, it estimated that text-based services would grow at a compound annual growth rate of 47 per cent to reach Rs 7200 millions in 2010.

Mobile marketing is highly personalised, interactive and has an immediate impact.

The most attractive features of SMS messages are instant, direct and fast. The success factors of a Mobile marketing campaign:

It’s an important and effective marketing medium

The User experience is more important than the technology

Be creative with your campaign

Keep IT Simple Stupid (KISS) applies

Plan ahead so you get it right

To Send Free SMS Visit

Javier Paez

How To Maintain Customer Attention Span Through Multimedia Marketing Resources

With customer attention span becoming shorter and shorter, ecommerce businesses and small online entrepreneurs alike are looking for creative and innovative ways to capture their audience more than ever. Several businesses are starting to turn to multimedia audio and video marketing for several reasons. I realized the power of multimedia marketing several years ago while producing marketing videos for different cruising companies that still hold true today more than ever.

Finding a way to entertain customers while subliminally slipping in the benefits is a great way for people to feel like they’re not being sold to. Who likes to be sold to anyways? It brings back the psychological triggers of the in-person sales pitch where people feel pressured. If a customer turns on the television or watches a website video with a sales pitch through some form of direct response marketing, they don’t feel as threatened compared to an “in-person” sales pitch.

I remember one time I did a sales video for a company that was sent out to a group of database clients. Those same clients also received a flyer. When the people who responded asked what method they learned about the offer through, only a small percentage said they read the flyer. Everyone else watched or listened to the video. Although the flyer was only a blurb, the video was about seven minutes, but could easily be listened to while they were busy and multitasking. From that campaign and several others, we were fortunate to be able to test and track our results from the media that was sent out and how it was delivered in direct comparison to the response. The results were always that the promotional videos received the best response and call to action.

In multimedia marketing, there are several resources that maintain customer attention on websites when used properly. Streaming audio, flash video, professional slideshow presentations and commercial video production do the trick. After doing different tests on the web, we’ve found that the “mix and match” works the best. A “mix and match” is using a combination of real video, possible animations and graphic text instead of having only one still image, motion video or graphics source.

The reason we have found this works best is because it hits the triggers of customers on different levels that they can connect with. When using video in multimedia marketing, customers relate that directly to the realism of it. When using streaming audio, customers are able to connect the voice and soundtrack to everything else that is on the website simultaneously, allowing the online experience to be more personalized. When using motion still images, this puts customer at ease while they connect the images and soundtrack to their own world of endless possibilities. A picture is “worth a thousand words” when adding the proper music and visual cues that hits the emotional subliminal buying triggers.

When using any or all of these resources, pacing is the key. Pacing is the speed and momentum at which the presentation is being delivered. Just like a headline that grabs customer attention, a multimedia marketing solution is an extended headline with benefits, features and a call to action about your business.

Scott Lundergan