Upcoming Challenges for Mobile Development & Mobile Marketing

The digital world is evolving and the trends are changing in real world, making the world faster than ever before and technology more stable. Mobile is all about today’s world which took birth with the invention of first pager in 1956. The world started getting mobile and the launch of first commercial mobile phone by NTT in Japan was the next step to stabilize this mobility.

The innovation in this mobility with SMS happened to be originated in Europe in 1985. SMS was a boom in the later part of 1900s and early 2000s, and still it’s the top cellular activity. Now, there’re above 4 billion mobile phone subscribers, with 74% of them using SMS of which 94% of SMSs are read. Just in UK 1.4 billion text messages now being sent every week.

This is just about mobile phones and SMS, innovations like iPhone, Blackberry, Android and mobile-internet integration are constanly opening the new horizons of excellence for mobile marketing. Web marketing is one of the most cost effective marketing methods with maximum outreach. Since there’re more mobile phone subscribers than that of internet users, so mobile opens broad ways for marketing from small and medium to large businesses.

Mobile-web integrated marketed is still in the process of development, reason being the lack of awareness among most of mobile phone subscribers, i.e. there’re about 10 million users worldwide using GPRS services that makes only about 0.25% of the total subscribers. But, this low percentage doesn’t mean that mobile marketing is not growing. There’re various alternative methods within mobile marketing including SMS Marketing, Ingame Mobile Marketing, Location Based Services etc.

Ingame Mobile Marketing is the fastly growing area and the future of mobile marketing. The reason is that more than 90% of mobile phone subscribers play mobile games. From simple interactive real-time 3D games to massive multi-player and social networking games, mobile gaming is everywhere. This trend is accelerating the growth of mobile 2.0 on one hand and hence the mobile development on other. Mobile development being the next big thing is now the focus of small, medium and large business, and hence it’s becoming a competitive industry.

The competition is becoming tougher as the industry leaders Nokia and Google have moved to opensource, and this situation is critical for ISVs. ZDNet also reports that, it’ll not be the great UI as only challenge instead, things that matter more are ideas and methodologies. Though ISV’s are more under pressure, but companies will have equal pressure and will have to face almost same challenges. It’ll be the race of collective innovation [what I can term it as] or Product Innovation [combination of innovation in methodologies, design, productivity etc] so, innovation in over all performance will win!

Qurratulain Akhtar

Why Most Successful Home Based Businesses Use Social Media

Nowadays all legitimate home based businesses have to consider the huge potential of social media to get their message across to potential customers. How effective you become at using this great resource will determine if your own enterprise will become one of the best home based businesses around, and develop a great ongoing income for you and your family

If you are not familiar with social media let me give you a few ideas of what it includes.

1. Blogging with a platform like WordPress or Blogger

2. Videos such as You Tube

3. Audio including podcasting

4. Micro-blogging like Twitter.com

5. Social directories such as Digg or Stumbleupon

6. Social networking with MySpace, Facebook and others.

7. And much more….

We are all getting used to these various forms of socially active media, and consider them to be a legitimate part of Internet marketing today. Therefore it only makes sense that any legitimate home-based business would include many of these forms of marketing their products online too.

This is especially true when it comes to blogging, because you can incorporate many of the other forms of social media into it. For example, it is very common to go to a blog today and be presented with an opportunity to watch a short video.

Most people today have got used to the availability of television at all hours of the day and night. When you go online, watching a video is a normal way to do that.

Many of the best home based businesses are now using video technology. This gives you the chance to include the name of your own website within the video picture itself. This is one way that you can market with videos, without having to learn how to create one of your own.

The idea of networking socially is actually centuries old, but the internet has really had a dramatic effect on how it is applied today. A very large number of people now have set up a profile of their own on social networking sites such as Facebook or MySpace .

You can now meet other people with interest in similar areas as you, and start to interact with them. It also gives you a great chance to build relationships with people which you can recruit into your business opportunity, or sell products to.

One of the great developments on the Internet lately has been the appearance of Twitter. We call it micro-blogging because you are allowed to post updates about yourself and your business in short little bursts.

When you add something you wish to discuss this will enable others who are your friends to know about it, and give them a chance to interact with you.

These are just a few ideas on why legitimate home based businesses now include social media. If you are not already doing so, you will be including some, or even all of these, into your own marketing mix eventually.

Alan Thomas

Increase Website Traffic: How to Boost Web Traffic With Article and Video Marketing

There are numerous ways to increase website traffic. This article focuses on 2 of the most effective methods – article marketing and video marketing.

But before you start doing these 2 techniques, or any other promotional methods to increase website traffic, you might want to just focus your time and effort on things that you like to do, or tasks that you have a natural talent for… unless you’re starting out on a tight budget.

If you find that you have a weakness or you don’t particularly like doing a specific activity, then you should consider outsourcing it to other people.

Focusing on your strengths and delegating mundane tasks to others will help you in attaining your desired results at the soonest possible time.

Increase Website Traffic Through Article Marketing

If you’re having a difficult time coming up with ideas, or you don’t have a passion for writing, article writing could be outsourced to a qualified writer who understands the market or industry you’re involved with. If not, confirm if the ghostwriter can do the much-needed research to be able to write the type of articles you require.

If you have a tight budget, you might consider doing it yourself initially until you’re earning a comfortable income to hire freelance writers.

Of course, if you love writing (meaning you don’t regard it as a task but as an enjoyable pastime), then writing is something you can do. After all, nothing can give more satisfaction than making money while doing something you enjoy.

Since article marketing is a powerful promotional tactic to increase website traffic with steady, long-term results, you should consider doing it either by yourself or by outsourcing.

After writing the articles, submit them to article directories. Now, instead of submitting your articles manually, some people recommend using article submission services or software. They can easily submit your content to hundreds, if not thousands, of article directories with just a few clicks of a button.

Article submission services usually charge you either by submission, or every month or quarter. Some of them offer you lifetime memberships for a one-time fee.

Using article submission services or software can be cheaper than hiring someone to manually submit your articles, but the disadvantage is that you’re not sure if they’re only submitting to sites that are reputable and trustworthy.

In case they submit to “not-so-good neighborhoods,” then getting a lot of backlinks from such sites would be useless; it may even prove to be harmful in the eyes of the search engine because getting thousands of backlinks all at once might send a red flag.

A great alternative is to simply gather a quality list of the most reputable, high page rank sites. Then you can hire a student or part-time worker to do the article submissions to these high quality sites.

Increase Website Traffic Through Video Marketing

Another method to increase website traffic is through video marketing. By creating and publishing your videos on video-sharing sites like YouTube and Yahoo Videos, you get to have extensive online coverage when it comes to authoritative video publishing.

I recommend that you do the video yourself, especially if you’ll be appearing in the video, as this creates a personal touch. A favorite tool for producing videos is the bargain video production camcorder called “The Flip”. With the Flip camcorder you just record the video you want to show online, plug it in your PC or laptop computer, and press a few buttons to release and share to the public.

But if you absolutely can’t do the video yourself due to extreme shyness, or if you’re unsure if your voice is good enough, then you could outsource the video creation. However, take note that you may need to invest a hefty amount if you want to outsource the creation of a high-quality, attention-grabbing video.

Video marketing provides some excellent SEO benefits to increase website traffic. Google owns Youtube, so you can expect Google to favor Youtube videos in their search results if you put in the right keywords.

Don’t just upload to Youtube though. Upload your videos on other video-sharing sites too like Google Videos, Yahoo Videos, AOL Videos, Metacafe, Revver, and Veoh, among others. You may use a free video submission service like Tubemogul.com to submit your video simultaneously to all your selected video-sharing sites.

To have higher chances of your video ranking in the search engines for your keyword, put your keyword in the title of the video, and then put all related keywords in the tags.

If your video gets popular, getting to increase your website traffic should be a breeze. Just test it and see how effective it is.

Leverage Your Articles By Turning Them To Videos

Are there other ways to monetize your articles aside from submitting them to article directories? Sure! You can turn your articles into videos. You could either use camtasia and record the powerpoint version of your article as a video, or you can speak directly in the video as if you’re giving helpful advice.

Did you also know that you could create a powerpoint version of your articles and submit them to slideshare.net? Just make sure the url you put in the presentation is posted in a non-promotional way (either in the beginning or end), as slideshare prohibits us to do any marketing; but you can still get exposure to your site in a non-obvious and acceptable way.

Hope these methods help increase your website traffic and skyrocket your profits.

Jeremy Gislason

Alternative Marketing: Controversial Advertising Campaigns


It’s a new world of marketing out there. Viral marketing, or the use of existing social networks to spread information and knowledge about products just as a virus self-replicates by means of human contact, is becoming increasingly popular. You’ll find viral promotions in the form of e-books, video clips, and interactive Flash games. You’ll find such promotions on Facebook.com, YouTube.com, Digg.com, and MySpace.com. You may even find them on your cell phone, in a text message.

One of the problems with viral marketing, however, is that the lack of a central filter for advertising ideas leaves the door wide open for ads that may be considered inappropriate, or even offensive. For example, do you remember the dispute that erupted in January 2005, centering on an ad for a new Volkswagen car? The UK newspaper The Guardian reported that two young British designers had created a brief video commercial for the Volkswagen Polo. The video was spreading, like a virus, online, through the social networking sites.

In the video, a darkly-bearded man in sunglasses and fatigues drives his VW Polo to a sidewalk café, parks, and detonates a bomb inside the car. His purpose is clearly a suicide mission, to blow up the café. A flash is seen inside the car, but is contained. The ad is followed by the tag line, “Polo. Small but tough.” According to The Guardian, Volkswagen strenuously denied having condoned or encouraged the advertisement. The designers, known only as Lee and Dan, stated that they had made the video for Volkswagen as a self-promotional effort, to show what they could do. Volkswagen announced that they intended to sue the two young creative professionals for damages to the company’s reputation – if they were able to locate them.

Despite all this, the video has continued to make the rounds on Internet forums, video-sharing sites, marketing blogs, and chat rooms ever since. The lack of accountability for content in this ad, the political “incorrectness” of its subject matter, and the explosiveness of the reactions to it all stand as indications of what’s to come in alternative advertising. And yet, even though VW may not have been behind the offensive ad – it certainly did bring them a huge amount of press and publicity!

The ideology and the act of terrorism are something we struggle with. Our country is currently waging a war against terrorism, and many of our young people have died in a personal and physical confrontation with it. Traditional advertising has always aimed to sell people a better life than the one they’re living. It has offered products and services with an emphasis on making people comfortable and happy. Now, with alternative advertising, suddenly the focus is on making us uncomfortable. Ads like the one for the Polo disturb us, unsettle us, but we do notice and remember the product.

Another controversial aspect of alternative advertising is that of incorporating political discourse. The line between news and advertising is increasingly blurred, as components of current political debate are included in advertisements whose purpose is to sell a product. In such a climate, how can we not become more and more apathetic and cynical about politics?

Only a month after the Volkswagen video incident, another huge company found itself spotlighted by a controversial event that boosted its sales. Hotel-heiress-turned-reality-TV-star Paris Hilton announced that hackers had invaded her T-Mobile Sidekick. Shortly thereafter, contact information for many of her famous friends appeared on the Internet, along with a number of – shall we say – indecorous photos that Hilton had kept on her cell phone/organizer/camera combination.

As the story unfolded, it was revealed that the group of young hackers responsible for swiping Hilton’s personal information had been amusing themselves for months by harassing various T-Mobile customers, some well-known and some not. They had made use of “social engineering” – deceiving people into giving away sensitive information, or in other words, old-fashioned con artistry – to obtain phone and account numbers, seemingly without much difficulty.

You’d think that this massive attack on T-Mobile’s security would have knocked the company right out of the market. Not so: Sidekick sales went roaring up after the Hilton incident and subsequent stories about the hacker group. Could it possibly be that T-Mobile had orchestrated the whole business to make the public more aware of the Sidekick? Could it have been a fantastically complex and clever piece of alternative marketing?

Both VW and T-Mobile received a tremendous amount of press coverage after their Internet scandals. Is it true that any press at all, favorable or negative, is ultimately good for a company? Maybe what we are seeing here is final proof of the value of risk-taking, controversial marketing techniques.

Finally, let’s look at user-generated content as an advertising stratagem. An example of user-generated content on a web page is offered by Amazon.com. Most of Amazon’s content is produced by administrators. However, regular users write reviews of products that are included in Amazon’s advertising. People of all kinds, with a myriad of different viewpoints, life experiences, cultures and educational levels, may have an interest in the same product. If they are encouraged to give their opinion of the product as part of the product’s advertising, the advertising can speak to all those various groups in their own voices.

User-generated content provides fresh ideas, cheaply produced. When consumers create most of the advertising for a product free of charge, a company’s costs for advertising plummet. All the company needs to provide is the web page and the hosting; the rest is accomplished by the consumer-generated content. In comparison to the expense of the traditional TV marketing campaign, user-generated content costs virtually nothing. There are no costs for creative staff, directors, actors, writers, and air time. It’s a pretty good deal for the company.

Here’s the trade-off, though: if you out-source the creative process, you lose control of the output of that process. You may like what users say about your product, or you may not, but you can’t do much about whether or not it is disseminated. The Internet is open for everyone to use. All those free upload sites like Flickr, YouTube, MySpace, and all the rest enable everyone’s ideas to be available to the public. And if their ideas are clever and unusual – like that VW video – there is every likelihood that they will make the rounds on the Internet for a long, long time.

Venessa Trinity

The Real Value of Facebook Isn’t Your Likes or Fans

Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement.

These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let’s face it, many of your customers don’t want to like you on Facebook (they just don’t care enough about you) and most of your fans have probably already done business with you.

Think about how you use Facebook. You don’t go out and “Like” random pages for businesses you don’t already use or plan to use (with the exception of some inspirational brands). We usually like things on Facebook that we like and use in the real world. Read more…