How to Lose Customers in Five Easy Steps

As most marketing executives already know, losing valuable customers is all too easy. After all, organizations engage
in a dizzying variety of customer interactions across a broad range of products and services. Combine that
complexity with product-centric organizational structures and measures, and you’ve got a recipe for unwittingly
engaging in practices that can drive away valuable customers.

But it doesn’t have to be that way! Take a stroll through this e-book to learn how smarter customer interactions and
more customer-centric measures can help you deepen and grow relationships with your most valuable customers. Read more…

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