Pin It to Win It: The Business Case for Pinterest

I know, I know. You don’t have time for an alternate social network. But I wouldn’t be doing my job if I didn’t chat up Pinterest, as this image-centric social network is now an amazing spot for businesses to:

  • Meet new customers
  • Boost website traffic
  • Increase brand awareness
  • Drive sales activity
  • So let’s go over the reason why this visual social network so cool—and so effective as an effective marketing tool.

    Visually pleasing! Less whining!

    Instead of being a platform for tedious updates of what people ate for breakfast or ALL CAPS rants from your bizarre uncle, Pinterest is about bringing people together who have common preferences, whether it’s fashion, art, food, crafts, architecture, photography, cocktail recipes, interior design..you name it. Copyblogger contributor Beth Hayden sums up Pinterest very well with this quote: “Pinterest is visually appealing, positive, and unlike Facebook, there isn’t any whining.” Can I get an amen?!

    Why marketers are so jazzed about Pinterest

    For starters, the website is wildly popular. Last year, in a five month span, Pinterest rocketed to a jaw-dropping 10 million users. No one was expecting it. Even social media watchers were caught off guard. Practically overnight Pinterest became a MAJOR driver of website traffic. Get this: Pinterest drives more traffic than YouTube, Google and LinkedIn—combined. Here’s one more thing: users love Pinterest. They can’t get enough of it. It’s addictive. As per comScore data Pinterest users average 89 minutes per month on the site and Google users average just 3 minutes per month.

    So what?

    Now let’s tackle one of the most important questions: Why would businesses care about Pinterest? It’s really quite simple. For one thing, it’s a great, noninvasive strategy to meet potential customers who share an interest in what you have to offer. This built-in permission can help you easily build rapport and make new relationships with buyers within your target market. Secondly, companies are already having great results using the site to showcase their goods and services, stay top of mind and drive traffic. Just create an account. You’ll see all kinds of businesses engaging with their customers:

  • Florists
  • Farmers markets
  • Furniture makers
  • Fly fishing guides
  • Fitness clubs
  • Fashion consultants
  • The list is just about endless.

    Ready, set, pin!

    I can hear the gears turning in your head … you’re thinking of reasons why you ought to ignore Pinterest, aren’t you? Businesses tend to think of reasons why they shouldn’t use social media. They don’t get involved because they don’t think they have a natural place in a particular network. Look, folks, if a plumbing franchise in Waco, Texas makes Pinterest help their business, you can too! Don’t sell yourself short.

    Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction.

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