How to Choose the Best Social Network For Your Content

According to a recent report from the Content Marketing Institute, the average B2C marketer uses four social media networks to distribute content, whereas the average B2B marketer uses five—five networks, five distinct audiences.

As marketers, it’s important to be aware that not all social networks are equal. Each network has its own audience, and the content you share on one may not be as relevant as it is on another. To get the most bang for your buck, you must share the right content on the right channel.

How do you choose the best social network for your content? Read more…

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