Nowadays all legitimate home based businesses have to consider the huge potential of social media to get their message across to potential customers. How effective you become at using this great resource will determine if your own enterprise will become one of the best home based businesses around, and develop a great ongoing income for you and your family
If you are not familiar with social media let me give you a few ideas of what it includes.
1. Blogging with a platform like WordPress or Blogger
2. Videos such as You Tube
3. Audio including podcasting
4. Micro-blogging like Twitter.com
5. Social directories such as Digg or Stumbleupon
6. Social networking with MySpace, Facebook and others.
7. And much more….
We are all getting used to these various forms of socially active media, and consider them to be a legitimate part of Internet marketing today. Therefore it only makes sense that any legitimate home-based business would include many of these forms of marketing their products online too.
This is especially true when it comes to blogging, because you can incorporate many of the other forms of social media into it. For example, it is very common to go to a blog today and be presented with an opportunity to watch a short video.
Most people today have got used to the availability of television at all hours of the day and night. When you go online, watching a video is a normal way to do that.
Many of the best home based businesses are now using video technology. This gives you the chance to include the name of your own website within the video picture itself. This is one way that you can market with videos, without having to learn how to create one of your own.
The idea of networking socially is actually centuries old, but the internet has really had a dramatic effect on how it is applied today. A very large number of people now have set up a profile of their own on social networking sites such as Facebook or MySpace .
You can now meet other people with interest in similar areas as you, and start to interact with them. It also gives you a great chance to build relationships with people which you can recruit into your business opportunity, or sell products to.
One of the great developments on the Internet lately has been the appearance of Twitter. We call it micro-blogging because you are allowed to post updates about yourself and your business in short little bursts.
When you add something you wish to discuss this will enable others who are your friends to know about it, and give them a chance to interact with you.
These are just a few ideas on why legitimate home based businesses now include social media. If you are not already doing so, you will be including some, or even all of these, into your own marketing mix eventually.