Pinterest Tops Facebook in Driving Ecommerce

If you can’t stop yourself from buying accessories, clothes, handbags, apartment decor and recipe ingredients after seeing them all in pins, you’re not alone.

A recent survey of 7,431 online shoppers, conducted by BizRate Insights, reveals Pinterest motivates more online purchases than Facebook.

More than 70% of Pinterest’s 10 million users told BizRate that they turn to the social pinboard for shopping inspiration and to keep up with trends. There’s also better user engagement with brands on the photo-sharing website: 66% of users regularly follow and repin retailers. Only 17% of Facebook users said they rely on the social network for purchasing inspiration. But while Pinterest’s 10 million users drive more purchases to retail websites, Facebook still dominates in reach and sending traffic to third-party websites. Read more…

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