Will Brands and Users Want a Facebook ‘Want’ Button?

First, Facebook adapted Twitter’s @ replies into its platform. Now, it’s looking in Pinterest’s direction.

Social media’s king of the hill is rolling out a new “want” button for a few retail brands so users can add items to collections, not unlike Pinterest’s pinboards. The feature is in a test phase right now but will probably roll out to other brands soon.

Retailers and social media experts are divided on whether the new button is a handy tool for users and brands or simply adds clutter to a platform that financial analysts worry advertises too aggressively. Read more…

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>