Email, Search and Social Media — think of them as three sisters in the Marketing family.
Social Media is the young one. She’s always on trend. She’s popular and has lots of friends. She’s the one you turn to when you’re looking to have some fun.
Search is the middle sister. She’s not as flashy as her little sister, but she’s plenty popular and she’s reliable. Well, as long as you make it worth her while, then she’ll help you get the job done.
Email, she’s the older, wiser sister. She’s not as popular as her younger siblings, but she puts in a good days work and if you approach her right, she’ll surprise you.
Now, if you’re really good at what you do, you can romance all three sisters and benefit from the unique reach and point of view of each one. But if you find yourself spending too much time with only one, particularly the young one, you might find yourself out of pocket with little to show for it in return. Read more…