Featured Article: Are You MobileYet?

Hi there, Kim Bresden here from White Sands Pro Media and I’d like to ask you a question….

Are you Mobile yet? Your business that is… because your customers are looking for your products and services on their mobile devices right now! By “mobile devices” I mean a smartphone or tablet.

Technology is moving us towards being completely untethered from our p.c.’s at an increasingly speedy rate, so fast, that event those of us in the industry are having to run to keep up. I heard a statistic recently predicting that by the end of this year, there will be more mobile devices on the planet than there are people! This is surprising in and of itself, but the really surprising part of the prediction, is that is was originally thought that this wouldn’t happen until the end of 2015. So this means that we are essentially three years ahead of a recently predicted trend that is kind of mind blowing when you think about it.

Along with this increase in readily available technology comes differing consumer behavior, and if your business is not prepared, you will lose prospective customers and not even know it!

I’m going to share a couple more statistics with you here to further illustrate how important it is for your business to have a mobile presence and also that not just any mobile presence will do the job. How your sites information displays on mobile devices is critically important as to whether or not prospects will use your site or move on to another one that is easier for them to see and navigate. That means leaving you and going to your competition!!!!

There was more than a 2,000% increase in mobile ready web sites between 2008 & 2010, and “ready” is the operative term here. We are two years past this statistic and the numbers have only grown since then as consumers become more comfortable searching with mobile devices.

A couple of more stats that you should be aware of:

  • 82% of consumers have used mobile phones in a store to research a purchase
  • 45% of users check their mobile devices first thing in the morning
  • 1/3 of mobile searches have local intent

These are just a few of many statistics that I could share with you here that show how local search is changing to mobile and why you need to be ready to stay ahead of your competitors.

While there are a number of technical things that have to be dealt with to ensure your website is easily read and navigational on a mobile device, the message that you wish to send via mobile is important as well. Whether you have a brick and mortar location, or are a service based business, reaching out to your customers and prospects on their mobile devices is important now and will become increasingly important to the health of your business in the future.

Kim Bresden is the founder and CEO of White Sands Pro Media, based in Napa, California.

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