You think social media is reaching maturity, and the whipsaw behavioral shifts that change like a Dwight Howard trade request are things of the past? Uhhh, no.
Released Tuesday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media.
You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me.
Two quick notes: This is not data dredging. This is real, random-sample, tightly controlled research from the exclusive provider of presidential exit polling in the United States. Also, this is the last time the entire research from Edison will be released for free. It’s too valuable to be given away wholesale—considering it costs tens of thousands of dollars to produce. But you can get exclusive access to the Social Habit research when it’s refreshed and expanded in early fall. Sign up now for a sneak peek.
I’m partnering with Edison Research, Jason Falls, and Mark Schaefer on the next round of these findings, so you’ll be hearing more throughout the summer. For now, here are some statistics. Read more…