Few people have the same definition of “social media.” To some, it is a waste of time or a black hole. Others hear the term and immediately think of Facebook, Twitter, Pinterest, Google+, and a host of other platforms.
That needs to change immediately.
The people who “get” social media don’t think about the platform; instead, they think of people and the relationships that can develop there. Social media is not a destination or place to go; it is a way of getting there.
The social aspect of social media is the most important vehicle to drive a return on the time invested. If the social aspect of social media is the car, then community management is the steering wheel.
Here are six simple things to look at—three each on Twitter and on Facebook—to determine whether you are on the right track. Read more…