How to Use Facebook Timeline Without Reworking Your Brand Strategy

By Joe Chernov

Within days of Facebook’s official launch of Timeline for brands, social strategists and brand marketers turned their Facebook strategies upside down and came up with a flurry of ways to attract more fans. Consumer brands like Red Bull, Old Spice, and Ford led the charge with innovative campaigns that incorporate everything from intricate scavenger hunts to elaborate milestones that date back over a century.

But what about the rest of us? What techniques are other marketers employing to take advantage of Timeline, without having to reinvent their entire Facebook strategy? Here are some practical Timeline marketing examples that didn’t require the marketing team to start from scratch or hire a team of consultants. Read more…

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