Using Social Media to Build Your Online Business

Social media is a completely different layer that has been added to the web, hence the web 2.0. Social media is becoming mainstream and in a couple years we won’t even be able to imagine a time when we couldn’t interact with all the screens and mobile content surrounding us. It is indeed a misnomer, but to suggest that the platforms that enable conversations between people and between people and brands are not viable ad opportunities is ludicrous. Social media is all about sharing and connecting. It is the use of technology combined with social interaction to create or co-create value. Twitter is just one of these web 2.0 Twitter is a perfect platform for micro blogging. Allowing you to post comments with just a few words. Ping.Fm another great tool that allows you update your post to all of your social networks at once. Social Social media provides the tools for people to collaborate and get around barriers for communication, build trust. Social Media is a collection of online tools and sites that function on the premise that people are interested in talking to and engaging with other people. The fact is that social media tools differ significantly based on culture, Internet access and online behavior. Community Community members respond quickly to request to test new tools. Community members provide reflections on their activity, which stimulates change within the group. If you use monitoring to discover a real community, perhaps one you didn’t know existed, then you’ve found a treasure trove of real opinions, reactions, reviews, etc. Social Media IS NOT SEO, but search engines DO look kindly upon blog posts/community comments/online noise. Conversation Conversations in these types of communities tend to be regulated by the needs of the community’s creator or sponsors, they are less transparent, and less valuable to the participants at hand. The ability to actually listen in on market conversations made possible by social media will drive a sea change in the market research industry, one that today’s early adopters are starting to understand. When you engage in conversations in social media it may seem overly labor-intensive compared to launching an ad campaign. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge. I can meet many real people and have real conversations, but it will go nowhere if we don’t connect. Relations Social media needs to be all about relationships. Which in business terms, translates to turning relationships into clients or resources. Most association executives and show producers have realized that relationship building is their greatest priority, few have tapped into the power of social media or adopted a practical plan to incorporate these solutions. Some companies will be hard pressed to understand that its more about relationships and intangible aspects of SM rather than the numbers. Social Media is not just another media. Social media is defined by the act of sharing content in and between social networks regardless of the content type….. For more information about Using Social Media to build your online business Visit: Blog:

Robert Flowers

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