Poll: How effective has mobile marketing been for you?

Mobile marketing is the process of using an application to set up campaigns based on demographics of customers. Sending out promotional, viral and competition text messages to the appropriate people.

mobile marketing is set to be the next big thing- it is more effective than any other type of marketing because it is so personal, ie if you receive a text message, you are bound to read it, even if just out of curiosity. However, it is only effective (and legal) if you have opted in to receive these messages (otherwise it is spam). This system is currently being tried out in shopping centres- imagine walking past a store and receiving a text message informing you of a special offer. Marketing doesn’t get any better than that!

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