The truth is that traditional marketing channels are just not as effective as they once were. Customers search habits have changed significantly with the growth of the internet and you need to make these changes work for your business. Studies show that 78% of consumers begin to look for products and services online. Then 43% of these move to social media sites for more information before buying.
“YouTube” is now the second largest search engine, and using video is one of the most powerful ways to introduce your business, educate potential customers about your company’s products and services and SHOW them why your business is the best solution for them. Also, everyone now leaves the house with at least these 3 things: wallet or purse, keys, and THEIR MOBILE DEVICE. Having the ability to reach potential customers on that mobile device can put your business at a huge advantage!
Buying habits have changed as well. Consumers now wish to do business with companies that they feel they know and trust. Using these strategies will allow your business to build a relationship with you, making them more likely to buy from you instead of your competition. Social media for business is about being "social" with your customers. You want to be positioned so that it is "Your Brand" they think of when it comes to making a purchasing decision.
Building these relationships is also about learning what your customers want from your business, what they like about you, and maybe even what they don't like so you can make the appropriate changes and grow your business. If you would like further information about how these very powerful tools can be put to work to get you more customers and expand your business, fill out your contact information here on our site and we can discuss your marketing goals and how we can help you achieve them.
Here you will find the latest information in Social Media Marketing
Scan Oreo’s Facebook posts, and something quickly becomes clear. Every post is about Oreo. They may not all feature specific products, but they all tie in to the brand somehow. According to Facebook’s own researchers, that’s the most effective way to engage with fans on the site. “The topicality of page posts impacts all types [...]
Microsoft’s search engine Bing now accounts for 30% of U.S. web searches, according to a Experian Hitwise report. Bing-powered queries — made up of searches from Bing.com and Bing-powered searches on Yahoo and the websites of other notable partners — accounted for 30.01% of searches in April, according to the Hitwise report. Bing-powered searches rose [...]
By Kim Bresden, CEO & Founder of White Sands Pro Media There are a number of reasons why your business should be incorporating Mobile Marketing strategies into your marketing plan… ► 91% of Americans have mobile phones ► Over 20% of those (around 45 million people) have Internet capability ► Over 152 BILLION mobile text [...]
Google News has a new look, and it’s not just cosmetic. Besides adding larger thumbnail photos that dynamically expand when users click on topics, the news-aggregating service now has stronger ties to Google+. In a blog post about the change, Google says “Many news stories inspire vibrant discussions on Google+, and today we’re starting to [...]
The advertising industry has seen a paradigm shift in the last fifteen years since the Internet started its dominating role as a new marketing medium. It is unlikely to see any business today without online appearance. Online marketing itself has also evolved through many generations, from the initial approaches such as email marketing, website text [...]
Badges are among the most visible elements of gamification, the use of game-thinking and game mechanics to engage media audiences. A badge is one of many tools in an engagement design arsenal that also includes point systems, leaderboards, challenges, rewards, team play and achievement, among others. Read more…
I experienced OUTSTANDING service from Kim Bresden of White Sands Pro Media in Napa, CA. I highly recommend this Social Media company.
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